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Atithi Devo Bhava

Atithi Devo Bhava



Atithi Devo Bhava,  an ancient line taken from the Hindu scriptures and was originally coined to depict a visiting person whose date of arrival and departure is not fixed.

‘Atithi’ originally meaning “without a fixed calendrical time”,’Devo’ meaning “God” and “Bhav” meaning Be or Is, hence signifies The Guest Is God. 




Atithi Devo Bhava, it is not just a catchy line to promote tourism but is a beautiful example of a text asking us to respect our guests as God.The host-guest relationship in India is truly one of the most revered relationships. The unique practice of giving utmost importance and preferential treatment to the guests clearly explains the fact that why our country’s history has several notable examples of ‘Atithi Satkar’ meaning to welcome the guest with warmth and respect.

An integral part of the Indian culture, it says that every guest should be treated like God. No distinction should be made based on the guests’s caste, colour or creed and he/she should be showered with all love, care and affection. This unique ‘code of conduct’ laid down in the ancient Hindi scriptures named ‘Taittiriya Upanishad’ upholds our culture’s values and heritage, and ensures no guest of ours feels shortchanged. Despite high degree of cultural and geographical diversity in the country, the sentiments towards the guests stays the same throughout.

Atithi Devo Bhava, has lost its true essence and spirit over the sands of time. Today trade globalization that has helped modernize India, but in the process has also begun to erode its culture. Today where everything travels the fast lane, how much time do we devote towards our rich, age old culture? Today the simplest question that arises is, how many of us are truly aware of the term’Atithi Devo Bhava’ and its origin ? Do we truly lead our lives in this spirit? Atithi Devo Bhava, is an important part of the Indian culture which may soon be lost with time and a country with a lost culture is simply without an identity.

Are we really prepared to leave our successors with a destroyed culture, even after knowing it could be preserved.

~ The Lost Essence

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2 Responses to "Atithi Devo Bhava"

  1. Pingback: Athithi Devo Bhava | Sandesh Rao

  2. Pingback: Treating Guests (and Customers) Like God - Don R. Crawley | IT Author and Speaker

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